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The e-commerce landscape is rapidly evolving, and 2024 is set to be a transformative year for the industry. With many continuous technological advancements, shifting consumer behaviour, and a greater focus on sustainability, businesses must stay ahead of these trends to remain competitive.  This article will explore the top e-commerce trends to watch in 2024, including AI-powered personalization, voice search, augmented reality (AR), sustainable shopping, mobile commerce, and more. 1. AI-Powered Personalization Artificial intelligence (AI) has already been making waves in the e-commerce industry, but in 2024, it will play an even more significant role in transforming the online shopping experience. AI-driven personalization helps businesses provide tailored customer experiences, enhancing satisfaction and increasing conversion rates. How AI is Changing E-Commerce: AI analyzes consumer behaviour through past purchases, browsing history, and interactions, enabling companies to offer ...